Pfizer – Genetherapy
Mode of Action/ 2022
AAV-based gene therapy
Mode-of-action animation about AAV-based gene therapy and its therapeutic targets. The viewer receives an introduction to the principles of AAV-based gene transfer, a new approach in gene therapy. The focus is on the processes in the cell nucleus. The reduced and focused presentation of the actors enables the viewer to concentrate better on the complex processes.
Team
client: Pfizer
creative direction: floating cells
production: floating cells
music: Patrick Puszko